Year in Review: Reflecting on 2024’s Incredible Journey

Wow, what a ride 2024 was! I can’t help but feel gratitude and excitement for everything I’ve been a part of this past year. It was all about pushing boundaries, forging connections, and putting Oulu and Northern Finland on the map like never before.

From rubbing elbows with airlines at Routes World Bahrain to heart-to-heart chats with tour operators, every step of the way has been fueled by the shared dream of making our corner of the world a top-notch destination. I’ve been fortunate to work with an incredible team, supportive municipalities, and dynamic stakeholders who share my passion for showcasing our unique blend of culture, nature, and eco-friendly innovation.

A Sustainable Start to the Year

2024 began with a personal commitment to sustainability. Spending time on organic farming and raising chickens our my garden helped me embrace the principles I advocate for in tourism—showing that sustainability starts at home.

ITB India – Representing Oulu on the Global Stage

Representing Oulu at ITB India in Mumbai was a significant moment. It was a chance to connect with international travel trade professionals, share our vision, and position Oulu as a must-visit destination for Indian travelers.

Learning from Barcelona’s Success

Participating in the Destinations International Pathfinder Seminar in Barcelona was a game-changer. Seeing how Barcelona balances tourism growth with sustainability inspired fresh ideas for Oulu and Northern Finland.

Tackling Seasonality at the Tourism Summit

At the Tourism Seasonality Summit, I had the opportunity to share insights on extending travel seasons. With global tourism leaders, we explored ways to stabilize demand and create more consistent economic benefits for destinations.

Advocating for Social Inclusion

I wrapped up the year by doubling down on social inclusion in tourism. With Oulu2026 around the corner, I’m proud to be part of efforts to make our region not only more welcoming but also more inclusive, ensuring that everyone feels at home here.

2024’s Standout Moments

One of the absolute highlights? Preparing for Oulu2026—where culture and innovation collide in ways that will truly put Oulu in the global spotlight. Another major milestone was laying the groundwork for the future Visit Northern Finland collaboration, a regional branding effort that’s set to be a game-changer.

To everyone I’ve worked with—whether we connected at a bustling trade show, brainstormed over a (sometimes glitchy) Teams call, or collaborated on groundbreaking campaigns—thank you! Your passion, creativity, and trust are the fuel behind these big dreams.

Looking Ahead to 2025

As we dive headfirst into 2025, I’m ready to keep the momentum going. Here’s to more new airline routes, exciting partnerships, and smashing our goals out of the park. The sky’s the limit! Wishing you all a fantastic New Year filled with adventure, success, and maybe an Aurora sighting or two. Bring it on, 2025!