Wow, what a ride 2024 was! I can’t help but feel gratitude and excitement for everything I’ve been a part of this past year. It was all about pushing boundaries, forging connections, and putting Oulu and Northern Finland on the map like never before. From rubbing elbows with airlines at Routes World Bahrain to heart-to-heart chats with tour operators, every step of the way has been fueled by the shared dream of making our corner of the world a top-notch destination. I’ve been fortunate to work with an incredible team, supportive municipalities, and dynamic stakeholders who share my passion for showcasing our unique blend of culture, nature, and eco-friendly innovation. A Sustainable Start to the Year 2024 began with a personal commitment to sustainability. Spending time on organic farming and raising chickens our my garden helped me embrace the principles I advocate for in tourism—showing that sustainability starts at home. ITB India – Representing Oulu on the Global Stage Representin...