The trend room session on artificial intelligence at CityDNA Helsinki was short by conference standards, but it carried more weight than its format suggested. Organised as the first step in a wider CityDNA conversation that will continue with an online workshop in June and a white paper in the autumn, the panel brought together Joshua Ryan Saha from the University of Edinburgh's Futures Institute, Stefan Kapel from Austria Tourism, and Jonathan, co-founder of Give Me and the network's AI partner. The framing was deliberate. This was not a session about whether AI matters for destination management. That debate is closing. The more precise question raised in the room was what happens when the architecture of discovery itself starts to change, and when the destination website, long the central asset of most DMOs, ceases to be where the first conversation with the traveller takes place. The website is no longer the front door The data presented in the room was not dramatic in i...

This week, I have the privilege of attending a seminar in Oulu that dives deep into the transformative power of artificial intelligence (AI) in businesses and organizations. The event features inspiring speakers, practical use cases, and insightful discussions on how AI is reshaping industries by driving efficiency, fostering innovation, and enhancing employee well-being. As someone deeply interested in the intersection of AI and workplace transformation, I’m taking notes and summarizing the key takeaways from this seminar. To ensure clarity and depth, I’m leveraging AI tools to help distill the wealth of information being shared. My goal is to highlight the strategies, successes, and challenges that organizations like Fazer and other industry leaders are experiencing as they navigate their AI journeys. In the posts that follow, I’ll share frameworks, practical tips, and real-world results presented at the seminar, offering a glimpse into how AI is being implemented to solve real busin...