Day 1 reflections: reputation, trust, and the uncomfortable middle ground Day one of the CityDNA CEO Summit in Barcelona set a clear tone early on.  The opening framing by the CityDNA leadership and hosts in Barcelona made that explicit. Cities are operating in turbulent conditions where tourism is no longer judged only by its economic contribution, but by how it shows up in everyday urban life.  Global turbulence, local consequences The keynote from WTTC reinforced something many of us already sense intuitively: global tourism performance cannot be separated from geopolitics, climate pressure, social licence, and institutional trust. What was particularly relevant from a city perspective was the emphasis on reputation as a form of resilience. Destinations that lose credibility with residents, policymakers, or international partners become fragile very quickly, regardless of demand curves or connectivity statistics. What struck me was how closely this global framing aligned wi...