We are thrilled to announce that Oulu and the Pohjola Route have been recognized as the Best Destination for Sustainable Tourism at the Today’s Traveller Awards 2023 in New Delhi, India. This award celebrates our commitment to sustainable tourism, environmental stewardship, and the preservation of Finland’s natural beauty. The Today’s Traveller Awards recognize leaders in travel and tourism who have set new benchmarks in excellence, and we are honored to be part of such a distinguished group. The award was presented in recognition of the Pohjola Route’s innovative approach to tourism, which highlights the scenic beauty and cultural richness of the Oulu region while promoting environmentally responsible travel. This route offers visitors a chance to explore Finland’s arctic landscapes, coastal wonders, and forests, all while ensuring minimal impact on the environment. When presenting the award, the judges praised our dedication to balancing tourism development with sustainability goals...