Begining My PhD Journey: Exploring AI, Sustainability, and DMOs

I am happy to share that I am embarking on a new chapter in my academic and professional journey: pursuing a PhD! My first step in this journey is completing the Diploma in Advanced Research, a foundational milestone that will equip me with the skills and knowledge necessary to delve deeper into the world of academic exploration.

As I begin this journey, I am particularly inspired by the intersection of Artificial Intelligence (AI) and sustainability in the context of Destination Management Organizations (DMOs). Tourism is a dynamic and ever-changing industry, and I believe that DMOs play a pivotal role in shaping its future. However, there are still significant research gaps in understanding how AI can be harnessed to optimize resource management, reduce environmental footprints, and promote responsible tourism.

My goal is to identify a PhD thesis topic that bridges these gaps, creating a body of work that is both academically valuable and practically impactful. I am particularly motivated to align my research with the goals of Visit Oulu and the City of Oulu. Oulu is already making great strides in tourism, and I aspire to position it as a leading voice in both sustainability and technology. By integrating AI-driven solutions with sustainable practices, I hope to contribute to a smarter, greener, and more innovative tourism landscape for the region.

The prospect of uncovering new insights, collaborating with global experts, and contributing to Oulu's strategic goals is exciting. As I start on this path, I invite you to follow along as I share updates, challenges, and milestones. Together, let's explore how AI and sustainability can redefine tourism's future.

Stay tuned for more.