Oulu is stepping onto the global stage as the European Capital of Culture 2026 —a once-in-a-lifetime opportunity to attract international visitors. But to make it a success, we must act now . At the ETOA Nordic Marketplace in Copenhagen , we emphasized the urgency of bringing Oulu2026 to tour operators. Travelers plan major trips years in advance, and this is our last moment to ensure Oulu is featured in travel catalogs and itineraries. With world-class events, Arctic gastronomy, and unique cultural experiences , Oulu2026 will be an unforgettable celebration. Our curated travel packages , easy access via Helsinki and Munich , and strategic location as a gateway to Lapland, Sweden, and Norway make Oulu a must-visit Nordic destination. This isn’t just about 2026—it’s about securing Oulu’s place on the global tourism map for years to come. Let’s make it happen, together. Read my full speech below: Let us now take you on a journey to a place that has remained a mystery to most of the inte...