What an honor to kick off ITB India by cutting the ribbon and participating in the traditional candle lighting ceremony! It was an incredible start to a dynamic travel trade fair, bringing together innovators and leaders in the industry from across the globe. I am excited for the connections, partnerships, and opportunities that lie ahead as we shape the future of travel and tourism together. ¨

As I head to Mumbai, India, to represent Oulu at our own stand at  ITB India  and being one of the speakers at this event, I am reminded of the enormous potential the Indian MICE (Meetings, Incentives, Conferences, and Exhibitions) market holds for Finland and Oulu in particular. India is rapidly becoming one of the largest outbound MICE markets globally, and Finland’s unique offerings make it an attractive destination for Indian corporate incentive events and conferences. Why Finland for the Indian MICE Market? Finland has much to offer Indian businesses looking for a fresh and inspiring location for their events. Known for its breathtaking natural landscapes, advanced infrastructure, and world-class hospitality, Finland is an ideal destination for companies seeking to reward their teams or host international conferences. Oulu, with its commitment to sustainability and innovation, offers a mix of modern conference facilities alongside the serenity of nature—an ideal environme...