The future of destination marketing is unfolding before our eyes, and artificial intelligence (AI) is leading the charge. AI is no longer a futuristic concept—it is a transformative tool redefining how cities, regions, and countries attract, engage, and retain visitors. At the recent CityDNA CEO Meeting in Monaco , industry expert Sam Benini delivered a compelling lecture on AI’s role in tourism, offering insights into the technology’s economic impact, applications, and challenges. At Visit Oulu , we are not just observing these changes—we are actively shaping them. Our team is deeply engaged in studying AI opportunities for tourism marketing , with the ambition of positioning Oulu as a trailblazer in AI-driven destination promotion . To push this vision forward, we are participating in AI Opener for Destinations by Group NAO , a groundbreaking initiative exploring AI’s role in the future of travel. AI’s Role in Destination Marketing Benini’s lecture painted a vivid picture of AI’s t...