Last weekend’s opening of Oulu2026, European Capital of Culture was a memorable start to what promises to be a year full of artistic energy and community moments. From January 16 to 18, 2026 , the heart of Oulu became a living cultural stage with almost 200 events spread across more than 20 venues in the city centre. The scale and diversity of the programme invited residents and visitors to explore, participate and celebrate culture in all its forms.   Friday afternoon’s official opening at the Market Place set the tone for the weekend. Marked by the “On your marks, get set, Oulu!” moment, people gathered to witness the start of the festival and the shift in the city’s rhythm. Over the course of the weekend, the Market Place buzzed with performances, music, art and shared experiences. Amid the programme, local traditions and new artistic expressions met in public spaces that felt alive with activity.   From live sets that encouraged dancing between crowds to street a...

Oulu is stepping onto the global stage as the European Capital of Culture 2026 —a once-in-a-lifetime opportunity to attract international visitors. But to make it a success, we must act now . At the ETOA Nordic Marketplace in Copenhagen , we emphasized the urgency of bringing Oulu2026 to tour operators. Travelers plan major trips years in advance, and this is our last moment to ensure Oulu is featured in travel catalogs and itineraries. With world-class events, Arctic gastronomy, and unique cultural experiences , Oulu2026 will be an unforgettable celebration. Our curated travel packages , easy access via Helsinki and Munich , and strategic location as a gateway to Lapland, Sweden, and Norway make Oulu a must-visit Nordic destination. This isn’t just about 2026—it’s about securing Oulu’s place on the global tourism map for years to come. Let’s make it happen, together. Read my full speech below: Let us now take you on a journey to a place that has remained a mystery to most of the inte...