Yesterday, I had the honor of participating in the “Beyond Sun and Sea” conference hosted by Hermes Airports in Cyprus, a remarkable event focused on redefining Cyprus as a year-round destination . The gathering brought together leaders from across the public and private sectors, as well as experts from Europe, to share experiences, strategies, and solutions to the challenges of sustainable tourism. With Cyprus already known for its stunning natural beauty and warm hospitality, the event highlighted how the country is determined to build on its existing strengths to position itself as a top travel destination not just during the summer months, but all year round. A Vision for the Future The conference opened with a keynote by Ged Brown, who delivered an insightful analysis of global tourism trends and challenges. He underscored the unprecedented growth in global tourism, the rising importance of sustainable travel, and the increasing preference for off-season and immersive experience...