The International Conference and General Assembly of City Destinations Alliance, held this year in Helsinki under the theme "The Human Pulse of Place and Purpose," concluded on 22 April with a Board election that brings several new members into the network's governance. Leena Lassila from Helsinki Partners, Marie-Louise Schnurpfeil from Linz Tourismus, and I were elected as Board Members for three-year terms. Gerry Lennon from Visit Belfast was re-elected, and Maya Janssen from Amsterdam & Partners was elected Vice-President for a one-year mandate. The continuing Executive Committee, led by Barbara Jamison-Woods as President, was confirmed in its composition. For me, this is a moment worth pausing on. Joining the Board of CityDNA is an honour, and equally an invitation to contribute more actively to a network I have long respected and learned from. It also arrives at a particularly interesting point in the wider conversation about what European city destinations are ...